cult VIRTUE Curl Conditioner 200ml

Fancy a conditioner that not only softens your curls but also rebuilds damage with every use? Us too! Enter, Virtue’s Curl Conditioner, a game-changing way to detangle, protect and care for your curls.

A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Curl Conditioner harnesses the likes of speciality carob gum to form a lightweight film that locks in moisture, as well as a vegetable-derived polymer to enhance curl formation and definition. Rice protein and sunflower seed oil are responsible for protecting against the drying effects of UV rays, while water-soluble jojoba oil delivers a wave of shine-boosting hydration that also lends your locks a smoothing touch. The results? Renewed elasticity, restored cuticles and silky, strong curls!